Posted By admin / 17th August 2010
These past few months I have neglected to post anything on my website which is a shame. Although I have been super busy which is a great sign on a fun project called Neonology.
The study of the new, Neonology is all about promoting a welcoming, safe and inclusive community for all youth. Neonology encourage today’s youth, teachers, school administrators and parents to become leaders of change and help silence stereotypes and prejudices.
The project provides youth with the tools to understand the impact power and privilege has on their lives, teachers and administrators with the means to become aware of the power they have to create an anti-oppressive teaching culture, and parents will a deeper awareness of the complexities and intricacies of their children’s social framework.
During this time I have worn several colourful hats during the development stage of this project. With no real communications plan in place I stepped in to help the North Shore Multicultural Society grow this project into full fruition. Which means that I worked with them on their brand while working alongside an illustrator to get the vision and message on to paper and online.
Our next step was to create a content strategy of what the website would hold for youth. Once the framework of the website was in place, I built their channels like Facebook, Twitter and YouTube to help share their message online. Because this project was more visual than content rich, I decided to bring in a film production company to create a promo video for their audience to share.
Did you know that Neonology workshops are in a few high schools across the North Shore and over 1000 students gained a new perspective this year and they are continuing to gain more interest.
Our next step is to get some publicity around the workshops so that they could implement them into other schools around the world but their first priority is the have them across the North Shore.
Lastly we will be launching an event for the students, which will have an arrage of fun workshops focussed on movement physically. Ironically Neonology is a MOVEMENT.