This short video shows you the benefits of AdWords and goes through step-by-step instructions on how to create your first successful pay-per-click campaign.

Find out about:

• How to use Adwords to reach your target audience
• No minimum budget requirements
• Complete access to your stats to see what works
• 8/10 internet users view Adwords ADS every month
• Geotargeting to reach local, national or international audience
• How to create winning ADS

SEO and Social Media are great ways to reach your audience but in both cases it takes time. Pay-per click gives you the opportunity to test your offer quickly.

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Sandro has helped ordinary people achieve extraordinary results. His Internet Marketing Coaching program has helped some of clients make as much as $97,000 USD per month!

The Internet Marketing Coaching program also includes a free website to help you get started.

Read what people have to say about Sandro

Let me know if you are interested and we can speak about how you would like to incorporated a SEO Strategy to your current marketing program.

This week on Collaborative Corner, internet marketing expert Sandro Salsi talks about Google Caffeine and what works now.

With so much emphasis placed on link building and entire industries born on that business model Google clearly had to do something to keep their index clean.

Google Caffeine update has being rolled out quietly during the last few months and it has been continually tweaked to show search results that are more relevant to end-users.

Links that used to be important do no carry the same weight as before. Link buying practices won’t simply die but their effectiveness is now greatly reduced.

Here’s a short list of things we need to pay attention to.

What works now:

• Focus on creating good unique content on a regular basis. Having a blog is key
• Pages load time is a big factor and it influences rankings. Make sure you have a fast webserver. You can tast your page spped here: http://code.google.com/speed/page-speed/
• Careful with duplicate content (i.e.: article syndication). You can still have content that is used on other websites but you’ll never get traffic from it
• Post on your blog regularly (few times per week if you can)
• Integrate your social media strategy and make a good use of social bookmarking websites
• Since Google shows blended results you also need to produce videos, podcasts, images and news on a regular basis
• Rethink your site architecture and use CSS heavily
• Place your JavaScript in external files
• When building backlinks make sure they are on topic (i.e.: coming from websites that are related to yours)

Here’s a short video from Matt Cutts that explains a few things about ther recent Google update in details:

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For the last 12 years Sandro has been helping small businesses and corporations to make more sales by driving targeted traffic to his client websites.

I am pleased to announce that my site as been re-vamped and feeling a lot better than it did before.

I am also really excited to announce that I am collaborating with a few colleagues who will be posting articles on my site. They specialize in business development, web and content management, SEO, graphic design, strategic and creative thinking.

Every Tuesday I will add one of their articles and call this post ‘Collaborative Corner’ so stay tuned!