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	<title>EAT Communications &#187; SEO</title>
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	<link>http://www.eatcomm.ca</link>
	<description>Events + Advice + Timing = EAT Communications</description>
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		<title>Getting Started with Google AdWords Pay Per Click Program</title>
		<link>http://www.eatcomm.ca/business-development/getting-started-with-google-adwords-pay-per-click-program/</link>
		<comments>http://www.eatcomm.ca/business-development/getting-started-with-google-adwords-pay-per-click-program/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 17:11:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.eatcomm.ca/?p=347</guid>
		<description><![CDATA[This short video shows you the benefits of AdWords and goes through step-by-step instructions on how to create your first successful pay-per-click campaign.]]></description>
			<content:encoded><![CDATA[<p>This short video shows you the benefits of AdWords and goes through step-by-step instructions on how to create your first successful pay-per-click campaign.</p>
<p><strong>Find out about:</strong></p>
<ul>
<li>How to use Adwords to reach your target audience</li>
<li>No minimum budget requirements</li>
<li>Complete access to your stats to see what works</li>
<li>8/10 internet users view Adwords ADS every month</li>
<li>Geotargeting to reach local, national or international audience</li>
<li>How to create winning ADS</li>
</ul>
<p>SEO and Social Media are great ways to reach your audience but in both cases it takes time. Pay-per click gives you the opportunity to test your offer quickly.</p>
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<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Sandro has helped ordinary people achieve extraordinary results. His Internet Marketing Coaching program has helped some of clients make as much as $97,000 USD per month!</p>
<p>The Internet Marketing Coaching program also <strong>includes a free website</strong> to help you get started.</p>
<p><a href="http://www.sandrosalsi.com/testimonials.html">Read what people have to say about Sandro</a></p>
<p>Let me know if you are interested and we can speak about how you would like to incorporated a SEO Strategy to your current marketing program.</p>
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		<title>Collaborative Corner: Sandro Salsi</title>
		<link>http://www.eatcomm.ca/seo/collaborative-corner-sandro-salsi/</link>
		<comments>http://www.eatcomm.ca/seo/collaborative-corner-sandro-salsi/#comments</comments>
		<pubDate>Tue, 11 May 2010 19:39:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Google Caffeine tips]]></category>
		<category><![CDATA[Google tips]]></category>

		<guid isPermaLink="false">http://www.eatcomm.ca/?p=327</guid>
		<description><![CDATA[Google Caffeine. What works now. Here's a short list of things we need to pay attention to. And a great video.]]></description>
			<content:encoded><![CDATA[<p>This week on Collaborative Corner, <a href="http://www.sandrosalsi.com/" target="_blank">internet marketing expert</a> Sandro Salsi talks about Google Caffeine and what works now.</p>
<p>With so much emphasis placed on link building and entire industries born on that business model Google clearly had to do something to keep their index clean.</p>
<p>Google Caffeine update has being rolled out quietly during the last few months and it has been continually tweaked to show search results that are more relevant to end-users.</p>
<p>Links that used to be important do no carry the same weight as before. Link buying practices won&#8217;t simply die but their effectiveness is now greatly reduced.</p>
<p>Here&#8217;s a short list of things we need to pay attention to.</p>
<p><strong>What works now:</strong></p>
<ul>
<li>Focus on creating good unique 	content on a regular basis. Having a blog is key</li>
<li>Pages load time is a big factor 	and it influences rankings. Make sure you have a fast webserver. You 	can tast your page spped here: 	<a href="http://code.google.com/speed/page-speed/" target="_blank">http://code.google.com/speed/page-speed/</a></li>
<li>Careful with duplicate content 	(i.e.: article syndication). You can still have content that is used 	on other websites but you&#8217;ll never get traffic from it</li>
<li>Post on your blog regularly (few 	times per week if you can)</li>
<li>Integrate your social media 	strategy and make a good use of social bookmarking websites</li>
<li>Since Google shows blended results 	you also need to produce videos, podcasts, images and news on a 	regular basis</li>
<li>Rethink your site architecture and 	use CSS heavily</li>
<li>Place your JavaScript in external 	files</li>
<li>When building backlinks make sure 	they are on topic (i.e.: coming from websites that are related to 	yours)</li>
</ul>
<p>Here&#8217;s a short video from Matt Cutts that explains a few things about ther recent Google update in details:</p>
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<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><em>For the last 12 years <a href="http://twitter.com/sandro_salsi" target="_blank">Sandro</a> has been helping small businesses and corporations to make more sales by driving targeted traffic to his client websites.</em></p>
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		<item>
		<title>EATComm Got Re-Vamped</title>
		<link>http://www.eatcomm.ca/marketing/hello-world/</link>
		<comments>http://www.eatcomm.ca/marketing/hello-world/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:43:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Event Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://eatcomm-ca.squamishretreat.com/?p=1</guid>
		<description><![CDATA[I am pleased to announce that my site as been re-vamped and feeling a lot better than it did before. I am also really excited to announce that I am collaborating with a few colleagues who will be posting articles on my site. They specialize in business development, web and content management, SEO, graphic design, [...]]]></description>
			<content:encoded><![CDATA[<p>I am pleased to announce that my site as been re-vamped and feeling a lot better than it did before.</p>
<p>I am also really excited to announce that I am collaborating with a few colleagues who will be posting articles on my site. They specialize in business development, web and content management, SEO, graphic design, strategic and creative thinking.</p>
<p>Every Tuesday I will add one of their articles and call this post &#8216;Collaborative Corner&#8217; so stay tuned!</p>
]]></content:encoded>
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