Collaborative Corner: Conny Millard

Posted By admin ~ 10th March 2010

This week on Collaborative Corner, Conny Millard an international business adviser comes across business owners who are trying to make sense of a marketing strategy to suit their budget and target market:

One recent client comes to mind that had engaged my services following a year of highly ineffective marketing investments, spending in excess of over $15,000.

As a former engineer, she had no background in sales or marketing and therefore little experience in how to take her products and services to market. She thought that as long as she would spend significantly on any marketing activities, returns would be certain.

Devastatingly, that was not the case. Hindsight is a wonderful thing. If only she had engaged a professional, she could have spent half of the money in the first year on a carefully selected marketing mix of launching her new venture with maximum impact and return on investment. And she would have had financial resources to help in other areas of her business as well as a financial cushion for this years campaign.

Getting professional help is something I work on with my clients from the very beginning and that certainly includes devising a strategic marketing plan based on her defined target markets. The strategy then needs to be put into action with the help of a qualified marketing executor.

By engaging a professional to help with aspects of your business that you are not proficient in, you will free up your time that is much better spend focussing on your strength which typically relates to immediate revenue opportunities. In summary, your marketing activities become top effective, the time you save is worth proper hard cash, you save and can reinvest the money for even greater returns.

So ask yourself, do you want to make it big or risk wasting it all?