Fraser Valley Strawberry Growers Association
Project: Fraser Valley Strawberry Growers Association
Farming Industry
The Association was founded almost 30 years ago, and represents all strawberry growers in the Fraser Valley. The current membership is 38 growers. The purpose of the Association is to ensure the long-term viability of the BC strawberry industry. The Association also administers the Strawberry Industry Development Fund which uses industry and trust fund money to support activities and projects that benefit the BC strawberry industry.
Consulted team on website by working with a web designer on layout, user experience and implementation of social channels.
Developed an online strategy by creating Facebook and Twitter accounts as well as managed the “Berry Blog“. The online community has grown to 50%.
Produced & shot four videos of the local growers and the strawberry industry in the Fraser Valley.
Training FVSGA staff and farmers on how to manage social media channels such as Facebook, Twitter, YouTube, Vimeo & LinkedIn.