Collaborative Corner: Sandro Salsi

Posted By admin / 11th May 2010

This week on Collaborative Corner, internet marketing expert Sandro Salsi talks about Google Caffeine and what works now.

With so much emphasis placed on link building and entire industries born on that business model Google clearly had to do something to keep their index clean.

Google Caffeine update has being rolled out quietly during the last few months and it has been continually tweaked to show search results that are more relevant to end-users.

Links that used to be important do no carry the same weight as before. Link buying practices won’t simply die but their effectiveness is now greatly reduced.

Here’s a short list of things we need to pay attention to.

What works now:

• Focus on creating good unique content on a regular basis. Having a blog is key
• Pages load time is a big factor and it influences rankings. Make sure you have a fast webserver. You can tast your page spped here: http://code.google.com/speed/page-speed/
• Careful with duplicate content (i.e.: article syndication). You can still have content that is used on other websites but you’ll never get traffic from it
• Post on your blog regularly (few times per week if you can)
• Integrate your social media strategy and make a good use of social bookmarking websites
• Since Google shows blended results you also need to produce videos, podcasts, images and news on a regular basis
• Rethink your site architecture and use CSS heavily
• Place your JavaScript in external files
• When building backlinks make sure they are on topic (i.e.: coming from websites that are related to yours)

Here’s a short video from Matt Cutts that explains a few things about ther recent Google update in details:

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For the last 12 years Sandro has been helping small businesses and corporations to make more sales by driving targeted traffic to his client websites.